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Luke's Toy Factory
Cargo Truck
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Lukes Toy Factory

Meet Luke. Toy Designer.

As a small boy, Luke Barber couldn’t get enough of trucks, cars, trains… anything with wheels.

That passion has never left, so it made sense that he would learn to design toys and bring them to life. Most importantly, Luke wanted his toys to be made here in the U.S. with locally sourced materials. And they are!

Luke’s Toy Factory is a startup founded by Luke, his father Jim, and another father/son pair – Mitch and Evan.

What makes our toys different from all the others?

Luke designs toys with a simple, old school wooden style. These are toys that look like they could have been hand crafted by a skilled wood worker, designed like a real truck. But our toys are made using state of the art manufacturing processes and materials, right here in the USA. Everything we use to make our toys – every sourced material, every tool and every supplier we use is American.

Our toys are fun to play with! Think of a 3D puzzle that becomes a truck when assembled. Designed for small hands, the toys are made with a bit of wiggle room, so that kids with developing motor skills are not frustrated. Our target age is 3 and up – just at the point where kids are outgrowing “baby toys” but aren’t quite ready for the precision required for more complicated building toys.

Parts from one truck can be mixed and matched with parts from the other three trucks. Each truck is about 6 1/2 inches long. The Fire Truck has 5 parts, the Dump Truck and the Tipper Truck each have 4 parts. The Cargo Truck has 9 parts (because of all the cargo boxes!)

We’ve taken out 30% of the plastic and replaced it with organic materials -sawdust, to be exact, from U.S. furniture mills and window factories. This is combined with safe, certified clean plastic pellets to make our toys. The organic material (sawdust) that goes into the toy varies, so some colors will vary slightly from the images. Though you can see the wood fibers in the plastic, the feel of the toy is silky smooth.

Colors are molded in, not painted on. So there’s nothing to flake off.

No BPA or Phthalates are in our toys. Our toys meet or exceed all USA safety standards. The plastic part of our toys is Polypropylene, one of the safest plastics in existence. Our goal is to balance eco-friendly with safety and sustainability, while making toys that are affordable and fun.



Cargo Truck
Luke's Toy Factory
Inner Circle Direct
P.O. Box 528 • Norwell, MA 02061
855.627.5333 • info@innercircledirect.com
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